Cyndi Smith   Digital Marketing & Integrated Marketing Solutions

Other Skills & Tools

OTHER GENERAL SKILLS AND TOOLS: 


  • Excellent presentation, communication, and reporting skills (for C-level on down). 
  • Web development using WordPress, Drupal, hard-coded HTML/CSS5.
  • Deep knowledge of many Content Management Systems (CMS): WordPress, Drupal, ShareP0int, AEM, Joomla, etc. 
  • Extensive Teaching, Software Training experience for all levels of internal customers, from non-technical rookies to seasoned professionals. Both in-classroom and via webinars with WebEx and other webinar platforms.
  • Use of Litmus to hone and ensure deliverability of emails.
  • Marketing Automation Tools: Sales Force Marketing Cloud (SFMC), Pardot, Marketo, HubSpot, Hobson’s Radius, SFDC, etc.
  • Expert with GDPR/CAN-SPAM rules and Email Marketing best practices. Expert in creating and testing message deliverability and cross-platform compatibility. 
  • Acted as the internal support hub for company-wide non-technical Web Editors, CMS users, and Software Users (Drupal, WordPress, ColdFusion, Joomla, MS Excel Fundamentals, Photoshop Basics, MS Project, etc.).
  • CRM Admin: Create user roles and permissions, handle all user administration, support users with technical help. 
  • Project Management: multiple projects and teams, Remote Team Management, Cross-departmental team creation and development, using Microsoft Project, Teams, Basecamp, Tick, Slack, Skype for Business, Trello.
  • A/B testing for UX and Funnel Optimization, Page Load Speed, Landing Pages, Site UX Design.
  • A/B testing and revision of messaging in emails and user flow.
  • Dashboarding, Analyzing and Reporting KPI –traffic (visits, quality of visitors, clicks, engagements, conversions), funnel optimization and effectiveness, revenue by source, ROI, top landing pages, quality scores of PPC campaigns.
  • Digital Content: SEO-driven content creation, UX writing, editing, copywriting for funnel and lead nurturing. 
  • Offline Content: Copy Writing and Editing for email, print, content strategy, optimization, marketing.
  • Creating department and company-wide Processes and Policies: documentation and education.
  • Web and Marketing Analytics with Google Analytics, Adobe Analytics, Excel, PowerBI.
  • Languages: HTML, CSS, XML, ColdFusion, PHP, JavaScript, some SQL, Some Python, French.
  • Expertise (10+ years of experience) in Marketing Automation & CRM tools (Marketo, Hobson’s Radius, Hootsuite, Pardot, HubSpot).
  • Site Governance, Quality Assurance, Accessibility, Analytics: SiteImprove, GA, GTM. 
  • Data Analysis & Data Visualization: Excel, Power BI, etc.; Representing KPI visually for internal communications and reporting to C-level leadership.
  • Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, PremierPro, AE, FW, InDesign, etc.), web and print graphic design. 
  • Direct Targeted Marketing and Promotions: lead generation, nurturing, segmentation, targeted on- and off-line, tracking, reporting.
  • Social Media Marketing (LinkedIn, FB, Twitter, Instagram, etc.) Editorial Calendar Management, Hootsuite automation, TweetDeck. Ads, promotions, analytics. Paid Social Marketing on LinkedIn, Facebook, Instagram. 
  • Search Engine Optimization & Marketing (SEO and SEM). 
  • Competitive analysis, SpyFu keyword research, SEMrush PPC optimization.
  • Google Analytics Certified, Google Webmaster Tools, Google Tag Manager, Local, Remarketing, PPC.
  • Eyes set on learning more about AI and Machine Learning and how they affect Digital Marketing. 
  • Team Leadership: love to work with millennials and young talent, passionate about helping my employees grow in knowledge and fulfillment while having fun and crafting their own career paths.
  • Managed teams for PR/Communications, Graphic Design, Social Media, Brand Management, Search Engine Marketing, SEO, Email Marketing, Asset Production (videos, photos, imagery, podcasts, drone footage, field photography, product photography, animation, printed marketing materials). 
  • Always enthusiastic and striving to learn new ways to make myself a more productive, encouraging, and efficient manager, team player and communicator.



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