Writing, Editing, 
Content Strategy & Management

Content: Strategy, Writing, Editing & Management

Content is still king! Cyndi Smith has the experience and the Content Marketing  successes under her belt that can help bring searchers to your site organically and through paid channels. Her forte is Organic Traffic, satisfying Google's readability, accessibility and AI recommendations. Let a pro polish the content that will engage your visitors, grab you high rankings, make your conversion rates skyrocket, and establish you as an authority in your industry. Tell your story to the right people at the right time. Good content manifests itself as better, more qualified organic and paid leads. Make your content work hard for you and your customers!

Content Marketing in a Nutshell

Content
Strategy

We find the right persona, the right messaging and the right timing to present your content to future customers, ensuring your content helps you achieve your monetary and analytic goals.

Content Creation & Curation

Whether you need new messaging from scratch or just need your current content polished and SEO'd, we have the skills to put your content to work.

Content
Editing

Catch those tpyos, mispellings, punctuation errors and poor grammar BEFORE you go public with your important messaging! Your brand and image depends on it!

Marketing Content Management

Look at the big picture. Where do you want your content to take you? We can plan and execute engaging content for your past and future customers together.

Western Colorado Univ.
Web Content Editing

25,000+ Page Enterprise Site

Higher Education Marketing

Microsite/ Responsive Landing Page: 
  • http://webapps.western.edu/2015/GoWestern/PetroleumGeology.html

Virtual Tour:
  • http://webapps.western.edu/2015/GoWestern/PetroleumGeology.html

Sample Web Pages and Landing Pages 

  • (Content writing and editing for all academic departments (except the recently created “School of Computer Science & Engineering.”)

  • https://www.western.edu/parents-families
  • https://www.western.edu/academics/undergraduate/biology
  • https://www.western.edu/academics/undergraduate/cell-molecular-biology
  • https://www.western.edu/academics/undergraduate/honors-program






ElectricMirror.com
Web Content Editing

High Tech Manufacturer

B2B and B2C Marketing
  • Copywriting, Web Editing, Production – landing pages, product pages, lead generation pages, you name it.

General Content:
  • https://www.electricmirror.com/made-in-the-usa/
  • https://www.electricmirror.com/compassion2540/

Product Landing Pages:
  • https://www.electricmirror.com/savvy
  • https://www.electricmirror.com/ava/ 
  • http://www.electricmirror.com/keen/

eCommerce: 
  • Sample B2B product page: 
  • https://www.electricmirror.com/product-category/led-lighted-mirrors/hospitality-lighted-mirrors/
Lead Generation

  • https://www.electricmirror.com/request-a-quote/
  • https://www.electricmirror.com/become-dealer 
  • https://western.edu/admissions-aid/apply/

Social Media: 
  • Samples: 2018 HAPPY 4TH https://twitter.com/ElectricMirror/status/882243920993951746 
  • American Made https://twitter.com/ElectricMirror/status/+1 970 3897790
  • Product: https://twitter.com/ElectricMirror/status/899602111087992833

Eastside Exterminators
Web Content Editing

First Real eCommerce and UX 

Home Services Marketing

Blog posts for SEO: 

  • https://www.eastsideexterminators.com/seattle-ranked-9th-rattiest-city-in-the-u-s
  • https://www.eastsideexterminators.com/what-not-to-do-carpenter-ants
  • https://www.eastsideexterminators.com/common-spiders-pacific-northwest-seattle-spider-control
Social Media Samples
  • https://twitter.com/EastsideEXTM/status/+1 970 3897790?ref_src=twsrc%5Etfw
  • https://twitter.com/EastsideEXTM/status/+1 970 3897790?ref_src=twsrc%5Etfw
  • https://twitter.com/EastsideEXTM/status/+1 970 3897790

Landing Pages

  • https://www.eastsideexterminators.com/bed-bug-treatment
  • https://www.eastsideexterminators.com/stinging-insect-control

Lure, Engage, delight,
win.
-- Digital Marketing

Email Marketing is by far my favorite facet of Digital Marketing. It's quanifiable and drives consumers to do what you want. 
Organic (on site) SEO is the most cost-effective way to gain traffic from qualified and targeted visitors. Show up in Google with the right keywords!
Paid Search is a popular way to ensure that you show up at the top of search results in the Google Ads SERPs.  Is it the right thing for you?
Attribution and Reporting are key to discovering what works and why. In-depth Google Analytics and Excel are a must... KPIs rule!
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Cyndi Smith, Digital Marketing Professional

Who Is Cyndi Smith?

Cyndi wanted to be an Economics Professor when she grew up until she ran into Marketing when she worked to make the ends meet during graduate school. A dozen years later, she works with websites to make them the most optimized conversion machines possible. Cyndi has a deep and broad background in all facets of digital marketing. Let's see if we can move the needle together.