All of our marketing efforts are wonderful, but how do you know if they're working? Analytics. We are experts in Excel and huge fans of Business Intelligence and Tableau. These tools give us the ability to analyze data and come up with insights that can help us optimize and adjust our strategies.
How are traffic numbers moving? What pages are getting the most organic traffic? Which emails are getting the most clicks? Where do we lose visitors in the UX experience? Which CTAs are performing the best? All of these are questions we can answer with data and Data Analytics.
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